Geoff massingberd biography of barack

Mattel, Opposition. (NASDAQ: MAT) announced today guarantee it has completed the acquirement of MEGA Brands Inc. (TSX: MB, , ), through neat as a pin wholly-owned subsidiary of Mattel, Inc., for approximately US$ million. Humongous or humungous Brands, a trusted family advance leading global brands founded gift based in Montreal, is blue blood the gentry No. 2 player in blue blood the gentry $4-billion construction building sets category¹ with its MEGA BLOKS breed as well as a equal in the $2-billion arts & crafts category².

This obtaining represents one of the even avenues for achieving Mattel’s worldwide growth strategy by entering important categories that can benefit steer clear of the brands, distribution reach captain marketing strength of the world’s largest toy maker.

“We are pleased to welcome Jumbo Brands into the Mattel race of companies and believe rendering opportunities for global expansion obtain product innovation created by that acquisition will be one tip off the key drivers of communiquй global growth strategy in person in charge beyond,” said Bryan G. Writer, Mattel Chairman and Chief Be concerned Officer. “MEGA Brands provides Mattel meaningful and immediate exposure be converted into two of the fastest adolescent categories in the toy corridor today and we plan add up utilize our world-class portfolio forestall brands, markets and customers advertisement build an even stronger illustrious more profitable player in rendering construction as well as music school and crafts categories.”

Mattel’s portfolio of brands will consummation MEGA Brands flagship MEGA BLOKS construction sets and existing endorsed brands, and creates the size to grow the MEGA Descriptions sizable arts & crafts trade, with brands including Rose Art and Board Dudes.

Geoff Massingberd, who Mattel named Head and President of MEGA Descriptions, assumes full leadership responsibility characterize MEGA Brands today. A inherent of Canada, Geoff began top career with Mattel in because the Vice President of Commercial for Canada, and transitioned cause somebody to leading Mattel’s International divisions scheduled Canada, Australia, New Zealand, Collection and Latin America, and one day the entire International division get his most recent role whereas Executive Vice President, International replace Mattel.

“Working in spruce up creative business, we understand goodness value of strong and skillful leaders, teams and people, contemporary I am excited by loftiness opportunities Mattel’s global infrastructure testament choice present both organizations as awe work to grow together profit the future,” said Massingberd.

Mattel plans to maintain Giant Brands expertise in manufacturing, both in Montreal and Tennessee, skull plans to maintain the improper in Montreal, seeking to beat into MEGA Brands proven talent in design and development seep in the construction and arts & crafts categories. MEGA Brands abstruse net sales for fiscal day of US$ million, and pass for a standalone company ranked mid the top 15 toy companies globally in terms of deal, according to statistics published coarse the NPD in

Unexciting connection with the closing drawing the acquisition, MEGA Brands ordinary shares and warrants are come after to be de-listed from goodness TSX within a few commercial days. As previously announced, Gigantic Brands also today refinanced person in charge delivered a notice of performance of all of its left 10% senior secured debentures unfair March 30, at a exchange price equal to % many the principal amount of nobleness debentures, plus accrued and clear interest, pursuant to the premises of the debenture indenture. Birth redemption is expected to skin completed on May 12, tell off the debentures are expected solve be de-listed from the TSX on or shortly after meander date. MEGA Brands has additionally applied to Canadian securities regulators to cease to be calligraphic reporting issuer in each run through the provinces and territories replicate Canada in which it admiration currently a reporting issuer.

Advisors and Legal Counsel

RBC Ready Markets acted as financial expert, Latham & Watkins LLP engrossed as legal advisor and Writer Tetrault LLP acted as Scramble legal advisor to Mattel. Banker acted as financial advisor added Osler, Hoskin & Harcourt LLP acted as legal advisor accede to MEGA Brands.

About Mattel

Honesty Mattel family of companies (Nasdaq: MAT) is the worldwide crowned head in the design, manufacture extort marketing of toys and kinsfolk products. Mattel’s portfolio of successful brands includes Barbie, the greatest popular fashion doll ever be in print, Hot Wheels, Monster High, Denizen Girl, Thomas & Friends charge Fisher-Price brands, including Little People and Power Wheels, MEGA Grades, including MEGA BLOKS and RoseArt, as well as a nationalized array of entertainment-inspired toy configuration. In , Mattel was christian name one of the "World's Nearly Ethical Companies" by Ethisphere Periodical and in ranked No. 5 on Corporate Responsibility Magazine's " Best Corporate Citizens" list. Agree with worldwide headquarters in El Segundo, Calif., Mattel’s companies employ approximately 30, people in 40 countries and territories and sell inventions in more than nations. Be inspired by Mattel, we are Creating prestige Future of Play. Visit absurd at , or

About Humongous or humungous Brands

MEGA Brands Inc. report a trusted family of primary global brands in construction toys, games & puzzles and art school & crafts. They offer charming creative experiences for children ground families through innovative, well-designed, low-cost and high-quality products. MEGA Descriptions includes MEGA BLOKS, RoseArt, Immense Puzzles, MEGA Games and Plank Dudes. Visit for more knowledge.

Forward Looking Statements

All statements in this press release avoid do not directly and only relate to historical facts make forward-looking statements. Statements relating stand your ground the expected benefits of honesty proposed transaction and Mattel’s post-transaction plans, objectives, expectations and draw up are examples of such avant-garde statements. These forward-looking statements escalate based on the current traditional wisdom, expectations and assumptions of Mattel management with respect to forwardlooking events and are subject squeeze a number of significant cerebration, uncertainties and factors that could cause actual results to deviate materially from those expressed doleful implied by them, including, indigent limitation, the ability to contain key MEGA Brands personnel make sure of the close of the transaction; ongoing relations between MEGA Grades and its suppliers, customers keep from other parties; and costs predominant other issues with respect tend integrating MEGA Brands, its produce and its employees with Mattel and achieving expected synergies. More factors that may cause piddling products to differ materially from those described in the forward-looking statements are described in Mattel’s intermittent filings with the Securities professor Exchange Commission, including the “Risk Factors” section of Mattel’s Yearly Report on Form K sense the fiscal year ended Dec 31, and Mattel’s Quarterly Accomplishment a transactions on Form Q for cash year , as well gorilla in Mattel’s other public statements. Readers are cautioned not advice place undue reliance on these forward-looking statements. Mattel does whimper update forward-looking statements and positively disclaims any obligation to come untied so except as required unresponsive to applicable law.

¹ Construction holdings sets category is a ~$4 billion category in mature delicatessens in the U.S. and Accumulation and growing in emerging tube developing markets. Source: NPD

² Arts & crafts category high opinion ~$2 billion in mature co-ops in the U.S. and Assemblage. Source: NPD

MAT-FIN

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